The increasing adoption of digital payment methods is a growth opportunity driving the Indonesia Online Grocery Market.
According to MarkNtel Advisors study, The Indonesia Online Grocery Market size is estimated to grow at a CAGR of around 24.7% during the forecast period, i.e., 2024–30.
The high level of Internet penetration in Indonesia has revolutionized shopping habits, particularly driving the growth of the online grocery industry. With easy access to the internet, consumers prefer the convenience of browsing and purchasing groceries online from the comfort of their homes or on their smartphones. This shift is largely fueled by the time-saving aspect, as online shopping eliminates the need for physical visits to stores to avoid holding bulk goods in hand while traveling and fast online delivery services, saving consumers from the hassles of traffic and long queues.
Moreover, the vast array of products available on online platforms provides consumers with a greater variety & options, allowing them to explore different brands and compare prices effortlessly. Additionally, the availability of efficient delivery services ensures timely receipt of orders, further enhancing the overall shopping experience. As a result, the high internet penetration rate has fundamentally altered consumer behavior, with more individuals embracing the convenience and accessibility offered by online grocery shopping in Indonesia.
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Market Trend: The integration of technology-based solutions is catalyzing the growth of the Indonesia Online Grocery Market by addressing logistical challenges and enhancing efficiency. In response to the diverse geography and infrastructural limitations in Indonesia, grocery delivery companies are leveraging innovations like warehouse automation, real-time tracking, and drone deliveries to optimize supply chains and delivery networks. Prominent players such as JD.com, Tokopedia, Sayurbox HappyFresh, etc., are increasingly spearheading technological advancements in the Indonesian online grocery industry.
Indonesia Online Grocery Market Key Players:
Amazon.com, Inc., Luxo Food, Shopee, Tanihub Food Solutions, Happy Fresh, Club Sehat, Hypermart Online, Klik Indomaret, Seroyamart, SedapRasa, Blibli, and Others (Pasarwarga, Indo Groceries, etc.)
Market Segmentation Overview:
By Product Type
-Ready-to-Eat (Fresh Foods)
-Snacks and Beverages
-Bakery and Confectionary
-Dairy, Chilled & Eggs
-Household Needs
-Staples and Cooking Essentials
-Others (Meat & Seafood, Baby Food and Care, Health, etc.)
By Delivery Type
-Instant Delivery
-Schedule Delivery
By Platform
-Web-based
-App-based
In Indonesia, app-based grocery delivery platforms have gained widespread popularity over web-based alternatives due to several key factors. The pervasive use of smartphones and mobile devices in the country makes app accessibility more convenient for a larger portion of the population. With a significant portion of Indonesians relying on smartphones for daily tasks, app-based platforms offer a seamless and user-friendly experience, enabling customers to browse, order, and track deliveries with ease.
Additionally, the user interface of mobile apps is often optimized for a better experience on smaller screens, ensuring a smoother and more efficient shopping process. This is particularly crucial in a diverse market like Indonesia, where consumers may have varying levels of digital literacy. Moreover, app-based platforms often leverage push notifications and in-app promotions, fostering customer engagement and incentivizing repeat business. The real-time updates on order status and delivery progress contribute to a sense of transparency and reliability. Concerning the surging use of app-based platforms, several grocery delivery providers are expanding in Indonesia with the launch of their grocery apps. These include platforms such as GoMart by Gojek and GrabFresh by Grab, in collaboration with HappyFresh, etc. Thus, it represents a substantial revenue share of the app-based platform in the Indonesia Online Grocery Market.
By Business Model
-Pure Marketplace
-Hybrid Marketplace
By Mode of Delivery
-Online Payment
-Cash on Delivery
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By Region
- Java
- Sumatra
- Kalimantan
The Indonesia Online Grocery Market Recent Development
In 2022, Happy Fresh, an online grocery platform, launched Happy Fresh Supermarket to extend fresh and dry grocery accessibility in Indonesia and across Southeast Asia.
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Explore Related Reports: –
Singapore Online Grocery Market – https://www.marknteladvisors.com/research-library/singapore-online-grocery-market.html
Trending Press Releases: –
Singapore Online Grocery Market to Flourish at a CAGR of Around 8.98% During 2024-30 – https://www.marknteladvisors.com/press-release/singapore-online-grocery-market-size
Surging Internet Penetration to Drive the Indonesia Online Grocery Market – https://www.marknteladvisors.com/press-release/indonesia-online-grocery-market-size
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