29 Pay-Per-Click Stats That May Surprise You
An investment in a paid search marketing channel like eCommerce PPC can be an effective way to start making money overnight. The keyword there is can. When done wrong and…
5 PPC Sticking Points No One Tells You About
It’s true that you can start making money with an eCommerce PPC campaign nearly overnight. It’s also true that you can lose money with PPC ads just as easily. Worst…
3 Misconceptions About eCommerce PPC Marketing
A common occurrence in digital marketing (which marketing agencies know all too well) is that some eCommerce entrepreneurs invest in SEO thinking it will turn a profit overnight and then…
A Few Tactics That Can Potentially Improve ROAS in PPC
ROAS, or return on ad spend, is one of the most important metrics in eCommerce PPC or pay-per-click. If you have a positive ROAS, things are good, though they could…
The Deeper Problem of High Impressions and Low Clicks in eCommerce PPC Management
While it’s easy to make money with a PPC campaign, it’s even easier to lose it. That’s why so many eCommerce entrepreneurs choose to work with an eCommerce PPC management…
The Biggest Problems with eCommerce PPC
Pay-per-click marketing, also known as PPC, is sometimes considered the most effective digital marketing channel because anyone can set up an account, launch campaigns and can start making money in…