Some local SEO services providers offer only run of the mill services. Others offer the full suite and have a proven process as well as a track record of getting clients to the top of the search results – and map pack.
But what goes into the best of the best local SEO services? A little bit of each of the following.
Google My Business Profile Optimization
Google My Business (or GMB) profile optimization accounts for the lion’s share of what goes into local SEO services.
Claiming and verifying the profile is the first step, followed by a series of optimizations accounting for the business name, address, phone number, hours, and a few other factors. For the most part this is relatively straightforward.
The best local SEO services providers will also coordinate with you to get high quality photos and videos as well as to provide some posts to boost local authority.
A Focus on Local Keywords
For your website, the best local SEO services providers will also unearth locality relevant keywords that are specific to your business.
This is only one small aspect of optimization, but a website will still be best optimized for local search if it makes use of a few quality local keywords.
Local Landing Page Optimization
After GMB optimization, local landing page optimization accounts for the bulk of local SEO.
Depending on the size of your business and website as well as the scope of operations, your service provider might choose to optimize your homepage or contact page for a series of specific keywords, or they might assign and optimize pages based on the number of your brick and mortar locations or areas served.
Location-specific keywords, paired with a well-optimized GMB profile, can help improve your rankings in the SERPs, while the GMB profile can boost visibility in the latter.
Typically, Google assesses the IP address of a user’s device before synching up the search results, but high-quality location-specific landing pages can boost visibility and engagement.
General Website Optimization
In addition to the locale-specific optimizations that go into local SEO services, some other SEO best practices also apply here.
Ensuring the website has implemented schema markup, inserted relevant internal links, and optimized the website for mobile users can help SEO, as can improving the website’s security and page speed.
Optimizing for voice search, AEO through high-quality copy and relevant keywords, as well as building backlinks can also potentially help improve a website’s local performance.
Reputation Management
Some of the best local SEO services providers will also provide a certain level of reputation management, including but not limited to engaging customers on social media, soliciting reviews, and much more.
Reputation management, like review management, is one of the best ways to generate map pack visibility and engagement, as well as credibility, as listings that have interaction in the form of reviews, can be a key component to local SEO.
Find the Best Local SEO Services Provider for Your Business Today
Whether you need help optimizing your Google My Business profile so you can dominate the map pack, or you need an agency to help you improve the location-specific performance of your landing pages, the best local SEO services provider in your industry should be able to help.
The best time to start SEO work may have been ten years ago, but late is better than never. The first step is to find a good local SEO service provider and see what kind of results they’ve delivered to clients. If you can find a winner, it’s only a matter of time before your results start to move in the right direction.
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