No marketing channel exists in a vacuum, and it’s been known forever that a solid organic social media presence and content marketing can help SEO, or that higher organic presence through SEO can diminish costs associated with, and reliance on, PPC.
Now, with the advent of AI SEO, it’s becoming apparent how the work of an eCommerce SEO company can benefit businesses that invest in it by buoying up their results through AI models like ChatGPT.
Here’s what you should know about working with an eCommerce SEO company and how it can kickstart your AI SEO efforts for your eCommerce business, direct or indirect.
What SEO Isn’t Anymore
Back in the day (you may remember this) a whole lot got sold as a part of SEO. Most digital marketing experts would sell a bill of goods including link building, on-page optimizations, and a whole lot of technical optimizations. They might have even charged your eCommerce website for SEO audits.
Most notably, back in the day, you could just stick a few keywords in critical page headers and see ranking increases for your online store, almost overnight. SEO still considers these sorts of on-page optimizations, but eCommerce SEO services no longer as simple as keyword stuffing.
That’s another thing. You used to be able to just stuff a bunch of keywords on a page with little to no respect for context, and get results. Nowadays, that’s considered “black hat” SEO, and can incur a penalty.
Perhaps the reason for this is that SEO had, and has, a lot of ranking signals that technically affect organic positions, such as links, headers, and structured data, among more than 200 others.
While these still do technically influence SEO performance, they’re not going to make a difference in the way that they used to.
The Link Between “Good” SEO and AI SEO Optimization
Now, to get a better view of why and how SEO will benefit a brand’s visibility through AI engines like ChatGPT, we can look at what most of what SEO is nowadays, and that’s content.
In the modern era, the truth is that a website can and will rank well if it has good content, even without backlinks, and if the website is in relatively poor shape with respect to technical optimizations.
Content is what people are after. It’s how they answer their questions, and coincidentally, it’s how AI answers their questions.
Without a pool of good, information-rich content on the internet, AI is not good for much. Since a good eCommerce SEO company can’t make its efforts work without publishing good copy, it can’t help but buoy you up through AI SEO.
To put things as plainly as possible, the better you do with traditional search engine optimization, and the larger your overall organic footprint is, you won’t be able to help but start to perform better through AI SEO.
These two things work hand in hand. Even if you are only investing in traditional SEO, if good, optimized copy is coming out of that campaign, you are also passively investing in AI SEO.
Working with an eCommerce SEO Company
All this leaves for you to do is to find an eCommerce SEO company that makes good on what they say they are going to do, and that, critically, their team produces quality copy for your campaign. If they can do that, they will not only increase your organic rankings, but also your visibility through AI models.
To make sure you’re getting this, find an SEO company that has solid organic rankings that you can see, and make sure when you speak with their representatives you work with a writer from their team that is familiar with your industry. These are the two most important things you can do to guarantee success for your SEO and AI efforts.
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